Spotify has flirted with the idea of physical products in the past, but Car Thing marked its first legit hardware. Two weeks ago, Spotify started releasing new Car Things for purchase to people on the list. When Spotify publicly revealed Car Thing, it kicked off a wait list at. Spotify launched Car Thing as a free, highly limited release in April, making it available at first only by invitation to a select number of its paid Premium subscribers in the US. "We just can't make enough of them to get them out there to consumers." 1 constraint for us at this particular moment. (For context, Amazon's Echo Auto had more than 1 million preorders before it was made available - that's slightly different than the Car Thing wait list, and Echo Auto signups happened over a shorter period than Car Thing by a couple months.)Īnd yes, you still may have to wait a long time to get one. Spotify's $80 Car Thing has signed up more than 2 million people total on its wait list, CEO Daniel Ek said Wednesday, suggesting a well of demand for the gadget that makes Spotify easier to navigate in cars, especially those with an older - or absent - infotainment system.
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